Hustle Update!

It’s always interesting to slip into the creative mind of Paul Heyman and get to know about his ideas, criticism, bold and yet accurate predication that no one has in the world of wrestling. The Sun, has recently tie up with Paul with another controversial interview. In any case, if it is not controversial, it is not Paul.

What do you think of Raw, Smackdown and ECW? What makes you scream and shout, in front of a WWE TV?

I don’t get emotionally involved like that any more because I lost enough hair and gained enough weight worrying about these things when I was working there.

So now, I can just sit back and enjoy it for what it is — and that is the public vehicle given to the networks to sell ad time for a thriving corporation, designed in part to satisfy the network’s criteria for paying the license fees, coupled with the need to promote, promote, promote. Vince McMahon’s theory and implementation of television is a fascinating study.

So do you think Stephanie will take over the WWE from Vince rather than her brother Shane?

I have my own conspiracy theory on this and I know some people won’t take it seriously because sometimes I don’t take it seriously. The theory is that Vince envisions himself running WWE well into his 90s, bypassing the Stephanie/Shane generation and going forward with the succession to Shane’s sons because then it’s a McMahon running the company.

Stephanie, who is far more publicly visible than her brother, has the boost of running the creative and talent ends, which is what most of the public sees. Stephanie will drive the product.

Shane, who has made and cultivated and nurtured new business relationships and explored new mediums and platforms and applications, grooms the next generation.

It’s the same deal that is going on right now with The Royal Family — The Queen is staying alive so Prince Charles doesn’t get the throne!

You talked about WWE being the dominant brand earlier — do you think rival American wrestling group TNA could ever challenge that?

I think TNA has a major hurdle to overcome — and that’s the fact that they have no BRAND. There’s no one on that roster that is branded TNA.

You look at Kurt Angle and you think WWE. You look at Booker T and you relate to, five-time, five-time, five-time WCW champ. You look at The Dudleys and you will think ECW or WWE or even tables.

You look at Samoa Joe, who should be the TNA guy, and you think this guy’s great, when’s he going to WWE. Are there hot moments? Sure. Are there personalities to like? Sure. Is there a good work rate? Sure. But there is no TNA style, TNA persona or TNA brand.

They had an opportunity to do this with the X Division, which is a totally unique concept you don’t see anywhere else in wrestling, MMA or sports entertainment.

That could have been their version of what UFC did with the Octagon but they diminished the effectiveness of their own creation.

They had a totally different and unique look and presentation, and then tossed it aside like it was just another gimmick.

For the life of me I can’t understand why.

Alright, a couple of days before the big Heyman Hustle launch can you tell us a bit about what it will involve?

Well, we had everything planned for the first episode.

This is a total improved situation which, I must confess, is 10 times the adrenalin rush and a much more exhilarating evening of production in the most sensory-heightening part of the greatest city on earth — Times Square, New York City.

One hour to go. What do we do? What the f*** do you think we did?

We did a Hustle.

For more information on the interview, you can view it here. You can view the updated Heyman Hustle commercial 4 here as well.

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